About FIA

Hi, I'm Frances.

Before FIA Studio there was FIA Boutique, an online store that taught me much more than I imagined when I started.

During that time, I learned how to find suppliers, buy inventory, work with sizes and seasons, manage Shopify, set prices, prepare orders, shipping, promotions, and content. And, above all, I learned to make decisions with real money at stake.

Outside of FIA, my life also changed. I'm a mom, a military wife, and I work professionally in administration and operations. Between moves, changes in routine, and new priorities, I understood that I no longer had the time or space required to operate a boutique as before.

And eventually I had to accept something: I no longer wanted to reopen the boutique.